In This Chapter
Your website lies at the heart of your social media optimization (SMO) efforts. Accordingly, one of the basic tasks you need to accomplish is integrating key social media tools into your website. Several tools help you accomplish tasks that are important for your efforts, from promoting the sharing of your website content to publicizing your social profiles to improving user registration.
Integrating social media into your website is a valuable exercise. With only a small bit of work, you can advance several of your social media optimization goals, including improving the visibility of your social media channels, making it easier for people to share your content and increasing you engagement with users. The beauty of it all is that many of the tools covered in this chapter come ready to use from the vendors, most of them free of charge. All you need to do is identify the tools you want to use, grab the code, then integrate with your web pages.
You may get tired of reading this, but we'll write it again just the same: Your social media profiles and your website are parts of a virtuous circle. You always want to cross-promote your website content on your social media channels while promoting your ...