In This Chapter
This chapter is for those people who are ready to dive into the task of finding their audience on social media. After all, social media isn't very social if no one is listening to what you're saying.
This chapter describes how to find a social media audience that you didn't even know you had. We show you how to leverage your existing network to get the word out about your company. We show you that Facebook is an important and invaluable tool for finding and engaging with your target audience by different methods, including Facebook ads. The chapter explains the importance of nurturing your Twitter relationships and the importance of finding the right followers to help make your search media optimization (SMO) plan a success.
One thing that those new to SMO may not realize is that everyone has an audience. That's right, everyone. If you think back to when you were knee-high, and you donned your superhero cape or lined up your stuffed animals for an impromptu performance of a scene from the latest Disney movie, you had an audience. Sure, your audience may have been filled with stuffing, but the point is that you were being watched, and you acted accordingly.
Now, we're not saying that finding an audience for your SMO accounts is going to be as easy as opening your closet and gathering your ...