Social Media, Organizational Identity and Public Relations

9 Engagement and enactment

Sensemaking is evidenced in the property of enactment. In this chapter, I will discuss the nature of enactment from within the sensemaking framework, highlighting the ways that meaning and identity are constructed through the actions (including language and text) of the sensemakers themselves. This form of active sensemaking coincides with the propensity toward user engagement which characterizes social media platforms.

In the previous examples we looked at the ways in which online organizing is communicatively constitute and can cross boundaries into the offline world, thus re-defining physical public spaces. This process of enactment highlights not just the transferability of sensemaking through different contexts, ...