Book description
Discover exactly how to manage and measure your social media efforts, understand your true ROI - and maximize it
The first book about social media written by a business executive for executives
Connects the dots between program development, integration, management, and business impact
Clearly explains how to effectively integrate Social Media into long-term business programs, short-term campaigns, and brand initiatives
Foreword by Chris Brogan, afterword by Guy Kawasaki
Social Media ROI shows exactly how to make social media work for business, measure the results, and optimize them. Globally renowned brand strategist and marketing executive Olivier Blanchard shows how to connect the dots between social media strategy, program development, integration with other short- and long-term initiatives, execution, and business impact - both financial and non-financial. Both a practical social media training tutorial and an A-Z desk reference, this book is organized to provide fast answers to specific questions -- ranging from defining metrics and organizational guidelines to earning followers and managing crises. Coverage includes: " Getting started: "listening before talking" " Aligning social communications to business goals " Planning for performance measurement " Managing F.R.Y. (Frequency, Reach and Yield) " Laying the operational groundwork for effective social media management " Integrating Social Media into long-term programs, short-term marketing campaigns, and any brand initiative " Using social media to deliver real-time customer support " Leveraging mobility and the "on-the-fly" social media culture Blanchard presents proven solutions and techniques for everyone with social media responsibilities in companies of all kinds, from startups and small businesses to the Fortune® 500.
Table of contents
- Title Page
- Copyright Page
- Dedication
- Contents at a Glance
- Table of Contents
- Praise for Social Media ROI
- Foreword: ROI Doesn’t Stand for Return on Ignorance
- About the Author
- Acknowledgments
- We Want to Hear from You!
- Reader Services
- I. Social Media Program Development
- II. Social Media Program Integration
- III. Social Media Program Management
- IV. Social Media Program Measurement
- Afterword
- Index
Product information
- Title: Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
- Author(s):
- Release date: February 2011
- Publisher(s): Que
- ISBN: 9780789747419
You might also like
book
Marketing For Dummies, 5th Edition
The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5 th Edition …
book
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, Second edition
Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn’t all that data …
book
Business and Competitive Analysis: Effective Application of New and Classic Methods, Second Edition
Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise …
book
Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
Harness the power of social media to attract new customers and transform your business! More than …