February 2011
Beginner
320 pages
8h 45m
English
book
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
by Olivier Blanchard
Content preview from Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
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2. Aligning Social Media to Business Goals
First things first: Having a “presence” in social media is worthless unless you do something with it. It isn’t enough to merely have a blog, a YouTube channel, and accounts on Facebook, Twitter, and half a dozen other platforms. Is it a good start? Sure. Is it better than not having a presence at all? To an extent. However, what is the value of any of this to your organization? Let’s be realistic: Having a social media program without attaching it to some sort of goal just creates more work for your staff. That’s about it. Someone has to write blog posts. Someone has to push out content to social networking sites. Someone has to read and respond to comments. And while that someone is doing this, he ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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