February 2011
Beginner
320 pages
8h 45m
English
book
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
by Olivier Blanchard
Content preview from Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
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5. Understanding How Social Media Plugs into the Organization
A social media program does not live in a vacuum. It reaches out across the organization to include every business function, from marketing and business development to Human Resources and IT. In this chapter, we discuss the various phases of social media adoption some common integration models, how to create a skunkworks program from scratch, and how to get started with social media process mapping.
Creating Structure: Your First Social Media Process Mapping Draft
First things first: Grab a sheet of paper and sharpen your pencil because you are going to draw something.
Think about every business function in your company: Marketing, Public Relations, Human Resources, Customer Support, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.