5. Understanding How Social Media Plugs into the Organization

A social media program does not live in a vacuum. It reaches out across the organization to include every business function, from marketing and business development to Human Resources and IT. In this chapter, we discuss the various phases of social media adoption some common integration models, how to create a skunkworks program from scratch, and how to get started with social media process mapping.

Creating Structure: Your First Social Media Process Mapping Draft

First things first: Grab a sheet of paper and sharpen your pencil because you are going to draw something.

Think about every business function in your company: Marketing, Public Relations, Human Resources, Customer Support, ...

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