Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

7. Establishing Social Media Guidelines for the Organization

Compared to social media campaigns and well-executed consumer engagement, the development of internal social media guidelines and policies doesn’t seem all that sexy to most social media professionals. It is perhaps for this reason that among all the topics of discussion surrounding effective social media program management, this is one that receives the least amount of attention. Ironically, the establishment of clear, thorough, and well-crafted social media guidelines for employees is one of the most important foundations upon which effective social media programs are built.

Guidelines, Policies, and Purpose

What an organization’s social media guidelines should aim to accomplish ...