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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard

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9. The New Rules of Brand Communications in the Age of Social Media

Social media’s impact on brand communications is a game-changer in the same way that the fax machine, the Internet, and email were in the late twentieth century. In a way, you can look at it as the next evolution of human communications.

Social Media’s General Impact on Brand Communications

Here is a brief history of human communications:

10,000 BC: Stories around the campfire. Oral tradition. Cave paintings.

4,000 BC: Clay tablets in Mesopotamia.

2,400 BC: First evidence of an official courier/mail system in Egypt.

1440 AD: The first printing press is assembled in Germany.

1839 AD: The telegraph makes its debut in Great Britain.

1880s AD: Telephones and motion pictures make ...

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