February 2011
Beginner
320 pages
8h 45m
English
book
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
by Olivier Blanchard
Content preview from Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
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9. The New Rules of Brand Communications in the Age of Social Media
Social media’s impact on brand communications is a game-changer in the same way that the fax machine, the Internet, and email were in the late twentieth century. In a way, you can look at it as the next evolution of human communications.
Social Media’s General Impact on Brand Communications
Here is a brief history of human communications:
10,000 BC: Stories around the campfire. Oral tradition. Cave paintings.
4,000 BC: Clay tablets in Mesopotamia.
2,400 BC: First evidence of an official courier/mail system in Egypt.
1440 AD: The first printing press is assembled in Germany.
1839 AD: The telegraph makes its debut in Great Britain.
1880s AD: Telephones and motion pictures make ...
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