O'Reilly logo

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

13. Social Media Program Management—Putting It All Together

Should a company manage its social media activities internally, or should the task be outsourced to an external partner? That is the million-dollar question.

Although the easy answer might be “it depends,” the real answer is “outsource as little of your social media program’s activities as possible.”

Social Media Management: In-House, Outsourced, or Somewhere in Between?

Social media works best when fully integrated into all of an organization’s business functions: The closer your social media program is to your business, the more effective it will be in the long run. Outsourcing effectively works against this principle. That said, the reality of program management (social media and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required