13. Social Media Program Management—Putting It All Together
Should a company manage its social media activities internally, or should the task be outsourced to an external partner? That is the million-dollar question.
Although the easy answer might be “it depends,” the real answer is “outsource as little of your social media program’s activities as possible.”
Social Media Management: In-House, Outsourced, or Somewhere in Between?
Social media works best when fully integrated into all of an organization’s business functions: The closer your social media program is to your business, the more effective it will be in the long run. Outsourcing effectively works against this principle. That said, the reality of program management (social media and ...
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