February 2011
Beginner
320 pages
8h 45m
English
book
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
by Olivier Blanchard
Content preview from Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
16. F.R.Y. (Frequency, Reach, and Yield) and Social Media
For years, I searched in vain for a way to add a little more sophistication to the “Do this, and you’ll sell more stuff” conversation. I already knew, both instinctively and from experience, that good products combined with good marketing and customer-focused business practices drove business forward. I just hadn’t found a formula to help frame the mechanism by which this worked. Whenever I met with a roomful of executives, the Sales VPs in the room weren’t buying into the argument that the revenue their departments generated was merely the outcome of good design and friendly customer service. “I agree with everything you said in there,” one of them told me after a meeting once, “but ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.