February 2011
Beginner
320 pages
8h 45m
English
book
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
by Olivier Blanchard
Content preview from Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
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17. Social Media Program Analysis and Reporting
Because every social media program is a collaborative effort from start to finish, the same degree of collaboration we have seen in the management of the program also applies to the analysis of its data, activities, and outcomes.
Shattering the Vacuum: The Need for Collaborative Analysis
Think back to your program’s initial objectives and how many different departments they touched: public relations, marketing, sales, and customer service, for starters. These objectives were not social media objectives. They were business objectives. Your social media program, if developed properly, was not geared toward feeding buzzwords such as “engagement” and “conversations” with idle chatter on social media ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.