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Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis by Nicole Matejic

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2Ready, aim … misfire:why you must be social media data savvy

What’s your social media data story? Do you know?

Are your posts being read on mobile devices from the battlefields of Syria to the desktops of the urban jungle of New York? Does your audience demographic hit your target market with military precision, or are you selling surfboards to Eskimos? When is your peak posting time? When single twenty-somethings are riding the subway on their way home from work or during beer o’clock on a Friday afternoon?

If you’re thinking that all has a lot more to do with social media marketing than it does crisis communications, think again.

Crisis communicators need to be able to read and drive social media data and analytics like a sales junkie on a commission high. In fact, they need to be able to read that data better than a marketer to spot discontent before it turns to outrage, and to know when to hit play, stop and pause on the crisis communications messaging jukebox.

If you’re not reading social media data and looking at social media analytics as part of your overall crisis communications strategy, you are missing out on the information that will make or break your crisis remediation strategy.

You might be ready and have a good ...

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