This chapter discusses the opportunities of social media, and how it can be used to the benefit of organization. In this chapter, we’ll also discuss common problems that can occur when interacting with the public and providing information to them. By understanding how social media can be used properly, an organization can then make an educated decision as how they want to implement it and whether aspects of it should even be utilized.
Social networking; social media; communications; privacy; security
• Opportunities of Social Media
• New Methods of Marketing to Customers
• Building Social Authority
• Engaging Customers
• Sharing Information
• Getting The Word Out
• Taking ...