Chapter 5

Being Bold Versus being Overlooked

This chapter discusses how the positive and negative aspects of social media campaigns and how information available through social networks may not necessarily be accurate or in good taste. A number of security issues related to getting information out to people and how these risks can be mitigated in a number of ways will also be discussed.

Keywords

Social networking; social media; communications; privacy; security; Internet penetration; content management; censorship

Information in This Chapter:

• Being bold versus being overlooked

• Good social media campaigns

• Bad social media campaigns

• Sometimes it’s better to be overlooked

• Social media hoaxes

• The human factor

• Content management

• Promotion ...

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