Book description
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.
You’re the brand. Learn how to use social media to promote your brand more effectively than ever before.
Thinking of social networks as personal playgrounds will come back to haunt you and your clients. As a marketer, your collective “brand” can also impact the brands you might represent. The one thing that connects everything is you. You’re on the frontlines for everything related to you--and everything you represent, now and in the future.
Table of contents
Product information
- Title: Social Networking for Promoting YOU as a Brand
- Author(s):
- Release date: February 2010
- Publisher(s): Pearson
- ISBN: 9780131377721
You might also like
book
The Truth About Profiting from Social Networking
“An essential, enlightening guide to an area rapidly expanding beyond garish MySpace pages into an essential …
book
Viral Marketing and Social Networks
Viral marketing is the key to marketing success in the 21st century, and advertising is one …
book
Fostering Brand Community Through Social Media
This book focuses on building and maintaining brand community in the emerging, dynamic space of social …
book
Make It All About Them: Winning Sales Presentations
Debunks the myths of the traditional rules of presentations In today's commodity-based marketplace it is harder …