4. Social Tasks: Collaborating on Ideas
Mars Incorporated—also known as Masterfoods outside North America—offers a way for people to personalize Mars products through its Web site, such as enabling users to add their own messages or images printed on the face of its famous M&Ms candy. I used the Mars offer to create personalized candy for our son’s second birthday. However, the custom version I created with my son’s photo and name is probably not something that I would want others to use. In this situation, although users can create their own custom versions, this isn’t a task for users working or sharing collectively. In essence, this task is a personal experience, no matter how many people might repeat it each day.
In comparison, BurdaStyle, ...
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