10Information Diffusion
10.1 OVERVIEW OF INFORMATION DIFFUSION
Today, both sharing and spreading any information online have become an integral part of modern life, for example people share day-to-day family activities, forward news articles to their relatives and friends, transfer YouTube videos to their near ones and send movie or restaurant feedback/reviews to their neighbours [1]. All that people want is to make their content popular/diffused/viral over online platforms so that they can gain attention.
Thus, diffusion of information over social media has become a most curious area. Information diffusion/virality is defined as a process by which the posted content/information (knowledge) spreads and reaches ...
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