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Social Roots by Andrew Weir, Cindy Gordon

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CHAPTER 1

Our Social Roots

Facebook was not originally created to be a company. It was built to accomplish a social mission.

—Facebook Founder Mark Zuckerberg1

Introduction

Social Roots traces the history of a fundamental economic shift that is underway. The shift is rooted in virtualization, a key innovation factor, but when combined with influence networks, the significance becomes transformative. The combined power of these dimensions is creating a new economic paradigm based on return on collaboration metrics rooted in social capital theory.

The genesis of this rich transformation is driven by collaboration and social media approaches, which really began in 2003 with the launch of Myspace and the acquisition of Blogger by Google. Over the ...

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