September 2016
Beginner
224 pages
4h 24m
English
Content preview from Social Selling Mastery
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Chapter 7Develop Buyer-Centric ProfilesLinkedIn, Twitter, and Other Social Platforms
You will never get a second chance to make a first impression.
—Will Rogers
The critical phrase in this chapter is buyer-centric. Who is your buyer? I'm certain your buyer is not a recruiter. Then why, when I read your LinkedIn profile, does it resonate with a recruiter? Stop to think about what your first impression is leaving:
- Quota-crusher
- Sales negotiation expert
- President's Club winner, three years in a row
You buyer doesn't care about that! None of these statements do anything to aid the challenges your buyer is facing in their business.
Everything you do socially needs to better serve your buyer. Period. I fully appreciate that you may not work at your current employer forever, but what message are you sending your future employer? To me, the message sounds like: “I don't use social media in my current job and I'm most likely not going to leverage it at your company either, as I'm keeping my options open.” The very first step to developing an ideal social profile on any platform is taking a moment to accomplish two steps.
- Step 1: Take an objective look in the mirror.
Open your social profiles and read them aloud. Read your profiles as if you were a buying CFO, CIO, and so on, and ask yourself, “What's in it for me?” Do your buyers feel comfortable that you understand their business? Are you sending the message that you can add value in their business?
- Step 2: Take an objective look ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.