6 Balancing Social Media Risk and Reward

If at times this book appears to take a tentative or even cynical tone, it is because there are numerous risks and rewards involved in the adoption of social media. The purpose of this chapter is to explore some of these risks and offer suggestions on mitigating them through education and policy.

Many of the attributes of social media that make it so compelling in corporate communications, like speed and transparency, can also be a source of legal risk, ethical risk, and potential damage to the company’s brand or reputation.

Ethical Issues in Corporate Social Media

An ethical company will always strive to behave ethically in every aspect of its business, but the area of emerging communications ...

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