SocialCorp: Social Media Goes Corporate

Introduction Socializing Corporate Communications

The world of communications is changing dramatically with the introduction of the social media phenomenon. CEOs are having one-on-one conversations with customers. Consumers are providing direct input into the design of the products and services they use. Conventional definitions of news, journalism, and commentary no longer apply.

You may be asking, “What does all of this mean for the corporate communications professional? How is it relevant to me? What are the benefits of introducing social media in my company? How do I design and measure successful social media initiatives? Are there any risks or barriers to success associated with using social media in corporate communications, and how do ...