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Socialized!: How the Most Powerful Businesses Harness the Power of Social by Mark Fidelman

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4

Building Your Digital Village: Internal Social Business

“Capital is only one key resource of an organization and is by no means the scarcest one. The scarcest resource is any organization is performing people.”

—Peter Drucker

Today’s hottest growth companies become tomorrow’s failures all the time. Many organizations that start with the right product at the right time believe the music will never stop. But of course it does. They become serial optimists and fall victim to what Clay Christensen, author of several popular books, calls the Innovators Dilemma, or they become incumbents who are unwilling to cannibalize their cash cows.

The smart companies, companies like 3M, IBM, Google, Intel, and Starbucks, understand that they need to remain ...

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