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Socialized!: How the Most Powerful Businesses Harness the Power of Social by Mark Fidelman

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6

Introducing the New Social Business Playbook

Failing to plan is the single largest reason organizations trying to become social businesses falter in their efforts. Not having a playbook is the single largest reason existing social efforts collapse. The playbook is your organization’s strategic guide to starting, launching, and executing on plays that will help make your organization more effective.

Strategy is completely useless unless it is well understood throughout the organization. And based on a recent study by Chris Zook of Bain, only 40 percent of the global workforce was informed about their corporation’s goals, strategies, and tactics. Imagine if you had a football team and only four in ten players knew what the game plan was. It doesn’t ...

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