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Socialized!: How the Most Powerful Businesses Harness the Power of Social by Mark Fidelman

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7

The Rise of the Social Employee

He was a new man in an old enterprise. It was so easy to laugh at Edward Johnson. It was something he himself often did. But he was a recovering alcoholic that had lost his two kids, wife, and career just ten years earlier. He had suffered great hardship, but was able to heal his wounds through humor. There was astuteness in the man, and great intelligence. And he was known not to suffer fools gladly.

When I first joined the company, the CFO pulled me aside to relate an account that had occurred before Johnson became CEO:

At the time Johnson was still attending AA classes and felt pretty lucky to have a job. So one afternoon he approached our previous CEO after a strategic planning meeting and let his guard down. ...

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