October 2011
Intermediate to advanced
220 pages
6h 5m
English
Content preview from Soft Landing: Airline Industry Strategy, Service, and Safety
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You Cannot Be Serious!
“The enemy of the good is the perfect.”
—Voltaire
It wouldn’t take much to categorize modern air travel as an experience somewhere between juvenile detention and dread. Recently, I caught a CNN headline story that hysterically reported that 2,600 pieces of luggage are lost each day by the airlines in America. Two thousand six hundred! In feet, that’s almost half a mile. In years, it takes us back to the construction of the Hanging Gardens of Babylon by King Nebuchadnezzar. 2,600 lost bags every day: that’s almost 1 million annually!
Around that same time, a YouTube clip of a six year-old girl getting a police-like “pat ...
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