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Soft Landing: Airline Industry Strategy, Service, and Safety by Andrew R. Thomas

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You Cannot Be Serious!

“The enemy of the good is the perfect.”

—Voltaire

It wouldn’t take much to categorize modern air travel as an experience somewhere between juvenile detention and dread. Recently, I caught a CNN headline story that hysterically reported that 2,600 pieces of luggage are lost each day by the airlines in America. Two thousand six hundred! In feet, that’s almost half a mile. In years, it takes us back to the construction of the Hanging Gardens of Babylon by King Nebuchadnezzar. 2,600 lost bags every day: that’s almost 1 million annually!

Around that same time, a YouTube clip of a six year-old girl getting a police-like “pat ...

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