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Soft Landing: Airline Industry Strategy, Service, and Safety
book

Soft Landing: Airline Industry Strategy, Service, and Safety

by Andrew R. Thomas
October 2011
Intermediate to advanced content levelIntermediate to advanced
220 pages
6h 5m
English
Apress
Content preview from Soft Landing: Airline Industry Strategy, Service, and Safety

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The Airline Industry and the Globalization Paradox

“It has been said that arguing against globalization is like arguing against the laws of gravity. ”

—Kofi Annan

When it comes to globalization, the airline industry is wrapped in a paradox. For those who view the industry primarily from a passenger seat, the industry is one of the great drivers of globalization. The airline industry, despite all of the trials and tribulations associated with modern day travel, undoubtedly makes it easy to cross national boundaries; it reduces the time for traveling; it brings the opportunity to connect to human beings in all corners of the world; and it does ...

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Publisher Resources

ISBN: 9781430236771Purchase book