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Soft Landing: Airline Industry Strategy, Service, and Safety by Andrew R. Thomas

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Flying Cheap, Part 2The Outsourcing Compulsion

“In theory, there is no difference between practice and theory. In practice, there is a difference.”

—Attributed to Yogi Berra

If you live long enough, you’ll notice that what is the latest and greatest today is merely a current version of something you’ve experienced in the past. In the late 1980s, America was in a funk. Fears were rampant that the country was losing its competitive advantage. The economy was stagnant. Jobs were being shipped overseas in huge numbers. It seemed the American Dream was falling by the wayside as Japan—yes, Japan—was destined to become the nation that would now dominate ...

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