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Soft Landing: Airline Industry Strategy, Service, and Safety
book

Soft Landing: Airline Industry Strategy, Service, and Safety

by Andrew R. Thomas
October 2011
Intermediate to advanced content levelIntermediate to advanced
220 pages
6h 5m
English
Apress
Content preview from Soft Landing: Airline Industry Strategy, Service, and Safety

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The Past

In Joseph Heller’s Catch-22, there is the following exchange between the anti-hero Yossarian and the unwavering mind of military authority:

Major Danby replied indulgently with a wide superior smile, “But, Yossarian, what if everyone felt that way?” “Then I’d certainly be a damned fool to feel any other way, wouldn’t I?”

Through his distinct prose, Heller reveals to us that those who need or want to think for themselves will always be a minority. That the contrarian is always fighting an uphill battle against conventional wisdom.

So might be the case of this book as well...

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Publisher Resources

ISBN: 9781430236771Purchase book