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Software by Numbers: Low-Risk, High-Return Development by Mark Denne, Jane Cleland-Huang

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Chapter 7. Managing Intangibles

It is widely recognized that intangibles contribute significant value to a project. This chapter describes an approach by which intangibles are evaluated through the use of pairwise comparisons. This enables the IFM heuristic to consider both tangibles and intangibles during the sequencing process and provide metrics that clearly identify the impact of intangibles on the project-level returns.

Apples and Oranges: Dealing with Intangibles

An intangibly valued MMF is one that has implicit value to the customer but for which the value cannot be easily quantified [1,2,3,4]. Because many project managers consider intangibles to be at least equally important to tangibles, we need to seriously consider their role within ...

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