Foreword

Why should anyone listen to what Joe Marasco has to say about software development and the people who do it?

In the spring of 1991, we awarded Joe his five-year service award. Back then, Rational Software was small enough to individualize these awards, and Joe’s was quite unusual. We obtained the hood ornament from a Mack truck—the classic bulldog—and mounted it on a plaque. Everyone agreed that this award symbolized Joe’s dedication and tenacity when it came to getting the job done.

So it wasn’t too surprising when, later that year, we selected Joe to lead a watershed development effort at Rational. At the time, our flagship product, the Rational Environment, ran on proprietary hardware, and we realized the importance of moving it to ...

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