In the previous chapter we analyzed the requirements, committed to a development strategy, and defined a simple roadmap.
In this chapter we are going to talk about one of the most difficult stages of product development: its design. A designer is a person who connects all the dots. Designers link the business needs and the product requirements to the technical challenges and, most important, to the end user. The keyword in this story is user. We are building our products as well as improving and refining them so they can be used. We expect ...