Chapter 11 Online Use of Metrics

The Challenge

The need for online application of metrics is a sharply felt one, but remains a hard nut to crack. Metrics data is more customarily viewed as historical data and brings benefits from offline analysis. We need to be taking metrics from the world of history to present reality. The reluctance in thinking on one’s feet with metrics arises due to several factors:

  • Not having the right metrics
  • Fear of data errors
  • Information overload and paralysis
  • Slow and lengthy process of metrics data collection and analysis
  • Difficult interpretation rules

It is also true that metrics data may catch us unaware and challenge our assumptions in the critical moment when we are about to present our summary information ...

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