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Solar Energy Markets by Philip G. Jordan

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3

The New Culture of Environmentalism

There is a new culture of environmentalism that is altering the way all clean energy goods and services are received by the general public. While far from universal, a major shift has occurred that has more people accepting climate change and responsibility for mitigating it. This is a significant difference from the solar boom of the 1970s.

Across the globe, people are expressing more willingness to purchase so-called “green” goods and services. This shift in public perception is bearing out in their purchase practices, as various products from solar to hybrid vehicles are experiencing expanding markets.

Particularly in China and the developing world, people yearn for more environmental protection and carbon ...

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