Wisdom is not a product of schooling but of the lifelong attempt to acquire it.
—Albert Einstein, theoretical physicist, from a letter dated March 24, 1954
So, you’re ready to bring your next big application idea to life. You’ve spent a lot of time researching, developing, and perfecting the architecture, features, algorithms, and user experience, and you’re excited to bring your solution to market. Then you start thinking about users and realize your application needs some identity ...