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IT’S MORE THAN EUREKA: THE BASICS OF INNOVATION
We often think of innovation as a single genius having a eureka moment that happens overnight. In essence, we think it’s like a hero conquering a difficult foe, overcoming all odds to win—a hero’s journey. There’s one problem: It just doesn’t happen that way. Innovation is collaborative: It takes a village; it takes time; it involves failure and retrying over and over.
Scott Berkun, speaker, author, and former Microsoft executive, raises some keen observations on the subject of innovation in his book The Myths of Innovation. According to Berkun, though you may admire the brain power of Newton, Edison, Jobs, or Gates, it’s clear that discovery comes from hard work, risk, and sacrifice, not some ...
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