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THE INNOVATION EQUATION PART 2: ENVIRONMENT
To nurture creative talent, leaders need to develop a sustaining environment—an intentional culture of motivation. For people to be creative and for teams and organizations—companies, nonprofits, and government agencies—to be innovative, certain cultural “ecological” conditions have to exist to allow creativity to thrive. Thus, if creativity is the seed, then motivation is one key element in the soil that cultivates, nurtures, and grows creativity into full-blooming innovation. Interestingly, after World War II, two American psychologists, Abraham Maslow and Frederick Herzberg, developed motivational models that helped cut through the data and provide great insights into developing the supportive ...
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