Chapter 6. Making Innovation Happen
STEP 2 INHERENTLY RAISES AN IMPORTANT POINT. ASSUMING that you buy into the ideas that tasks matter more than functions, that tasks can be broken down into steps, and that steps can be analyzed and then combined or eliminated, how do you go about implementing this?
There are two approaches to this problem: process and culture. I favor culture (a term I will elaborate on shortly), but I recognize that process has some allure. The issue is far from decided, and there is enough weight in each camp to make it worthwhile to summarize the arguments and let you decide for yourself. We do need to be careful to limit the process argument to “innovation through process,” however. This is the idea that one can create a ...
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