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Something Really New: Three Simple Steps to Creating Truly Innovative Products by Denis J. Hauptly

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Chapter 7. Step 3: Taking It to the Next Level

WE HAVE COME TO THE LAST, AND POSSIBLY THE MOST REwarding, question. Before we jump into it, let us review the first two steps.

  1. What task is the product really used for?

  2. When I know what task a product is really used for, are there any steps that I can remove from that task?

By responding to these two questions, we have changed the focus from the function of the product to the use of the product. We have aligned our product with the customer’s task, and we have made our product perform as efficiently as possible in executing that task. What more can be asked of us? Haven’t we fully met customer expectations?

Yes, we have. If we have answered the first two questions correctly and executed well, then we ...

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