Chapter 9. Putting All the Pieces Together

THE PREVIOUS EIGHT CHAPTERS CONTAIN A GREAT MANY elements. These chapters present a plan of action for enhancing your product innovation activities. In this chapter, the goal is to put those action elements together into a comprehensive plan that can be easily and inexpensively implemented.

This chapter does not substitute for the previous eight, though. The examples and elaborations and workouts in those chapters are there to train you to use this chapter. Reviewing those chapters, especially the chapters containing the questions themselves, is a good idea. In particular, reviewing the workouts and making up some more of your own will be helpful because these mental workouts provide the training that ...

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