Gone Fishing (for Great Ideas)


When trying to come up with new ideas, there's something you can try out that we call “dunking.” As well as being wonderfully relaxing, dunking can be a very effective way of being more innovative. It's a technique inspired by the brilliant engineer Thomas Edison whose inventions truly changed the world.

He would sit in a comfy chair with his arms hanging over the sides whilst clutching two large ball bearings, one in each hand, strategically placed, dangling over a wooden floor. He would start dozing off, but as soon as he actually fell asleep his hands would release their contents and the noise of the ball bearings clattering on the hard floor would wake him up with a jolt. By dunking in and out of sleep ...

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