5. THE RED BOOK

LEADERS HAVE TO DEVELOP A NEW COGNITIVE CAPABILITY – THE CAPACITY TO SENSE AND ACTUALIZE EMERGING FUTURES.The Red Book

The Red Book was written early in May 2000, just after the Alliance Lab had concluded. It is the first published paper documenting the uncovering and development of the U-process. Writing this paper, like conducting the interview process and leading the first Lab, was a time of enormous excitement and opening for me. The very fact of gathering, organizing, and documenting the essence of our work over the past year was an act of deep devotion.

During the entire design process, after the meeting with Brian at Xerox PARC, Otto and I must have had a hundred conversations in coffee houses all over the country as ...

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