Notes
Introduction
1. “What Would You Like to See Go Away in 2008?” Brandweek, December 17, 2007, 26.
2. Karl Greenburg, “ANA Survey Finds Most Struggle with Parochial Structures,” Marketing Daily, May 30, 2008.
3. Siebel Web site (http://www.oracle.com/siebel).
4. Greg Welch, “CMO Tenure: Slowing Down the Revolving Door” (blue paper, Spencer Stuart, 2004).
5. Tom Agan, an insightful colleague and brand strategist, participated in many of the early interviews.
Chapter 1
1. Greg Welch, “CMO Tenure: Slowing Down the Revolving Door” (blue paper, Spencer Stuart, 2004), 4.
2. An elaboration of the IBM story can be found in Louis V. Gerstner Jr., Who Says Elephants Can’t Dance? (New York: HarperBusiness, 2002), chapters 6, 7, and 8.
3. Angel Alloza, ...
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