CHAPTER 4

Five Steps for Creating Winning Strategies to Increase Your Revenue

In This Chapter

• Why most speakers quit

• The foundation of success: The Speaker’s Profit-Accelerating Toolkit

• How to develop a profitable product strategy in five simple steps

When many speakers launch their speaking businesses, they trade their “working for a paycheck” lifestyle for the hope of a career that’s both lucrative and deeply fulfilling. Too often, they end up trading their steady paychecks for living event-to-event. This leads to:

• increased risk of failing

• increased stress for the speaker and their loved ones

• decreased speaker confidence and belief in pursuing their dream.

Why do most speakers quit? The primary reason is that they do not have ...

Get Speak for a Living: The Insider's Guide to Building a Speaking Career now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.