CHAPTER 4
Five Steps for Creating Winning Strategies to Increase Your Revenue
In This Chapter
• Why most speakers quit
• The foundation of success: The Speaker’s Profit-Accelerating Toolkit
• How to develop a profitable product strategy in five simple steps
When many speakers launch their speaking businesses, they trade their “working for a paycheck” lifestyle for the hope of a career that’s both lucrative and deeply fulfilling. Too often, they end up trading their steady paychecks for living event-to-event. This leads to:
• increased risk of failing
• increased stress for the speaker and their loved ones
• decreased speaker confidence and belief in pursuing their dream.
Why do most speakers quit? The primary reason is that they do not have ...
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