CHAPTER 8

Creating Good Press: You Tell the World Who You Are by How You Speak

In This Chapter

• The importance of becoming a credible media source and how to do it

• Media coaching and why you should use it

• How to use public relations as a tool to further your speaking career

Whoever said any press is good press clearly never made a living as a professional speaker. Think of all the bloopers, misstatements, wardrobe malfunctions, and outright lies you’ve seen on the news or elsewhere. Do you want to be remembered for the right reasons or the wrong ones? As speakers, we have ample opportunities to get caught with our tongues in a knot. It happens, and more often than you think. Your public relations (PR) team should promote you for your messages ...

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