CHAPTER 9

Establishing Publishing Credibility Is Essential

In This Chapter

• Why publishing is important to your speaking career

• Different options for publishing a book

• How to discover your internal motivation for writing a book

Today, anyone with a good message can write and publish a book. But that comes with piles of questions for a newcomer to the game. How do you get started? Do you write and publish articles, blog posts, podcasts, and other online content to help you hone your written message and get your name out there? Do you write your book and then pitch it to a publishing house? Do you self-publish or hire a publishing team to help you produce your book? Are those your only choices? And most important, does getting published ...

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