CHAPTER 12

Becoming Almost Famous: Expanding Your Success

In This Chapter

• Avoiding the anonymity trap

• Benefits of producing your own seminars and webinars

• Why getting a sponsorship benefits your bottom line

• Affiliating your seminars with professional accreditation

As you continue to establish yourself as a subject matter expert in your field, the time will eventually come for you to grow and expand your business. This is the time to take action, take the stage, and become what we like to call almost famous.

Being almost famous in this business is getting to be known in your circle of expertise. When people start to recognize your name, remember reading your books, or come to see you speak again and again, that’s being almost famous. ...

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