5
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The Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras
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“Only the prepared speaker deserves to be confident.”
—DALE CARNEGIE, American Author and Trainer
IN THIS CHAPTER, you will learn from the mistakes CEOs and other leaders have made in front of crowds and cameras. These top eight mistakes will show you what to avoid in the spotlight—but also help you see what it takes to be successful.
Mistake 1: Underestimating the Importance of Public Speaking to Your Career
A retail executive had been promoted to CFO. She had a strong financial background and a seventeen-year track record. She had earned the CEO’s respect for her candor and hard work. However, because she’d been overseas for several years, ...
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