Chapter 14

The Impact of the New Metaphor

You shake my nerves and you rattle my brains

—Jerry Lee Lewis, “Great Balls of Fire”

At this point the team had to roll the metaphor down into their goals and further into their objectives. The department heads were very involved in this process because these were strategic and tactical choices that needed to be made. What and how these were written, who was given responsibility, what resources were made available, and what timeframes and deadlines were established affected everyone. By this time, Jason thought most people were getting the hang of this. They were beginning to appreciate the metaphor and what it could do for their company.

The metaphor affected those outside the company as well as internally. ...

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