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SPeak Performance by Jim Walz

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Chapter 2

The Power of the Unconscious Mind

The greatest impediments to changes in our traditional roles seem to lie not in the visible world of conscious intent but in the murky realm of the unconscious mind.

—Augustus Y. Napier

At this point, you must be wondering why I put so much emphasis on the use of metaphors. While it’s true that metaphors can help simplify complex ideas and make them more usable in daily life, they can do so much more in helping us to change our behavior and the direction of our organizations. Like you, I have watched and listened to the media report on many successful people who have done absurd things and shipwrecked their lives. In some cases, their behavior has destroyed the lives of many people around them too, ...

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