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SPeak Performance by Jim Walz

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Introduction

If you’ve ever tried to instill a sense of vision and mission in the hearts and minds of the people in your organization, you know that this is a challenging task, to say the least. Even if you are successful at communicating the vision and mission, maintaining your strategy and achieving them can be extremely difficult at best. It is because of this that I developed the process of metaformation, the activity of developing, mining, and applying metaphors to motivate and transform leaders and organizations. Metaphors have the power to activate vision and mission statements. They can flow down through goals and objectives and align every aspect of an organization in the direction it needs it to go.

Metaformation is accomplished by ...

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